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Privacy Policy

Who we are

Elite Motor Group Ltd ("we", "us") of 268 Waterloo Road, Stoke-on-Trent is the data controller for personal information collected through this website and in the course of buying, selling or part-exchanging a vehicle with us. We are registered with the Information Commissioner's Office (ICO) under registration reference ZB670501. Elite Motor Group Ltd is registered in England and Wales, company number 14696559, with its registered office at 20-22 Wenlock Road, London N1 7GU.

Our data privacy contact is Yasar Pervaiz. If you have any questions about this policy or want to use any of your rights, call 01782 389098, use the contact form on this website or write to us at 268 Waterloo Road, Stoke-on-Trent ST6 3HL.

This website is not intended for children and we do not knowingly collect data about children.

What we collect

• Contact details you give us — name, phone number, email, postal address
• Enquiry details — the vehicle you're interested in, part-exchange details (such as registration and mileage), and messages or complaints you send us
• Sale details — if you buy or part-exchange a vehicle, the information needed to complete the sale, such as identity and payment details
• Technical data — anonymous counts of pages visited. We don't use cookies or tracking tools on this website and we don't store your IP address

We don't knowingly collect any special category data (such as health, race, religion or political opinions) or information about criminal convictions.

How we use it, and why we're allowed to

• To respond to your enquiry and progress a sale, part-exchange or test drive — to take steps at your request before a contract, or to carry out a contract with you
• To introduce you to a warranty provider, where you've asked us to — to carry out a contract with you
• To handle complaints and keep records of sales — our legitimate interest in running our business properly, and to meet our legal obligations
• To meet our legal, tax and accounting obligations — legal obligation
• To keep this website secure and working, and to understand how many people use it — our legitimate interest
• For marketing, only where you've given consent — you can withdraw this at any time by contacting us or using the opt-out in any message. Opting out will not affect data we need to keep for a sale you've made

We only use your information for the reasons we collected it. If we need to use it for something unrelated, we'll tell you first and explain the legal basis.

Who we share it with

Our website provider, which hosts this site and stores website enquiries for us under contract. Otherwise, only the warranty (Warranty Wise or Momentum) or insurance (Cuvva) providers needed to fulfil a request you've made, our professional advisers (such as accountants), and HMRC or other authorities where the law requires. We never sell your details to third parties for their own marketing. We require anyone we share data with to keep it secure and to use it only for the purpose we've given it to them. If our business is ever sold or merged, the new owner may use your data as set out in this policy.

Third-party services on this website

This website loads fonts from Google Fonts, vehicle photos from Autotrader's image network and an OpenStreetMap map, so those providers can see that your device has visited the page. Links to other websites (such as Google, Autotrader or the ICO) are not under our control, so please read their privacy notices when you leave this site.

Where your data is processed

We keep your data in the UK and the European Economic Area where we can. Some of our technology providers (for example our website host) may process data elsewhere. Where they do, we rely on the safeguards the law requires, such as the UK's approved data transfer arrangements.

How we keep it safe

Our website connection is encrypted, enquiries are only available to the people at Elite Motor Group who need them, and we have procedures to deal with a suspected data breach. If a breach puts you at risk, we'll tell you and the ICO where the law requires.

How long we keep it

For as long as needed to handle your enquiry or sale, plus any period required by law (typically six years for sales records).

Your rights

Under UK GDPR you have the right to access, correct, delete or restrict use of your data, to object to processing, to data portability, and to withdraw consent. To exercise any of these, contact us using the details above. It's free, although we may charge a reasonable fee or refuse if a request is clearly unfounded or excessive. We may need to check your identity first so that your data isn't given to the wrong person. We aim to reply within one month, and will tell you if a complex request will take longer.

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you're unhappy with how we've handled your data. We'd appreciate the chance to put things right first.

Please tell us if your details change so that what we hold stays accurate. We may update this policy from time to time; the date at the top shows when it last changed.

Contact

Elite Motor Group Ltd, 268 Waterloo Road, Stoke-on-Trent ST6 3HL · 01782 389098 · 07768 862192

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Complaints Procedure

We want to put things right

If something's gone wrong with your purchase or part-exchange, tell us and we'll do our best to resolve it quickly and fairly.

How to complain

Call us on 01782 389098 or 07768 862192, or fill in the complaints form below and it will come straight to us.

Your name

Phone

Email

Vehicle registration (if relevant)

Date of purchase (if relevant)

About The vehiclePart-exchangeWarrantyOur serviceSomething else

What happened, and how would you like us to put it right?

Send complaint

See our Privacy Policy for how we handle your details.

What happens next

• We'll acknowledge your complaint within 3 working days
• We'll investigate and aim to give you a full response within 14 days
• Where a matter is more complex, we'll keep you updated and resolve it within 8 weeks at the latest

If you're still not satisfied

If we can't settle your complaint, we'll tell you so in writing and give you the name and website of an approved alternative dispute resolution (ADR) provider, and tell you whether we are willing to use it.

You can also get free, independent advice from the Citizens Advice consumer service, which can refer your complaint to Trading Standards where appropriate. You also keep your statutory rights under the Consumer Rights Act 2015, including the right to take the matter to the small claims court.